MANAVA Alliance Agreement
Table of ContentsMANAVA MULTIVERSE LTD
Cyprus | HE 475610
MARKETING PARTNERSHIP AGREEMENT
Performance-Based Affiliate Marketing Programm
Effective Date: [______________]PREAMBLE
This Marketing Partnership Agreement (the “Agreement”) is entered into between:
MANAVA MULTIVERSE LTD, a company duly incorporated and existing under the laws of the Republic of Cyprus, with registration number HE 475610, having its registered office at Eleftherias 19, Lakatamia, 2312, Nicosia, Republic of Cyprus, represented by its Director Andriy Nyeshev, acting on the basis of the Articles of Association (hereinafter referred to as “MANAVA”, the “Company”, “we,” “us,” or “our”),
AND
the Partner, whose identification details are provided upon registration in MANAVA’s Affiliate Marketing Programme via the Platform (hereinafter referred to as the “Partner”, “you,” or “your”).
Collectively referred to as the “Parties,” and individually as a “Party.”
WHEREAS, MANAVA is the developer, owner, and operator of the MANAVA Gaming Ecosystem — a competitive skill-based gaming ecosystem available through the website https://manava.io and mobile applications (hereinafter referred to as the “Platform”);
WHEREAS, MANAVA has developed a Performance-Based Affiliate Marketing Programme aimed at expanding the reach of the Platform through the professional marketing activities of independent marketing partners;
WHEREAS, the Partner wishes to participate in the Performance-Based Affiliate Marketing Programme and to render marketing services to MANAVA on the terms set out in this Agreement;
WHEREAS, MANAVA agrees to authorise the Partner to render such marketing services and to pay compensation for measurable marketing results in accordance with the terms of this Agreement;
NOW, THEREFORE, the Parties have agreed as follows:
PART I. GENERAL PROVISIONS
Section 1. Definitions
In this Agreement, the following capitalised terms shall have the following meanings:
“Affiliate Marketing Programme (or Programme)” — MANAVA’s Performance-Based Affiliate Marketing Programme described in this Agreement, under which Partners render marketing services to the Platform and receive compensation for measurable commercial results.
“Alliance Balance” — an internal accounting tool of the Platform reflecting the Partner’s accrued entitlements to compensation for verified marketing services in indicative units of account. Alliance Balance is not USDC, fiat currency, electronic money, or any other monetary value.
“Alliance Core” — the Recognition Programme for high-performing Partners described in Section 12.
“Basic Tier” — the level of participation in the Affiliate Marketing Programme available to all registered Users aged 18+ without an Oracle subscription.
“Drop Jump” — the mechanism for attribution of marketing commissions in the Professional Tier of the Affiliate Programme, described in Section 11.
“Drop System” — MANAVA’s performance-based affiliate programme with tier-attribution described in Section 10.
“Game Balance” — the User’s NAVA balance within the game ecosystem of the Platform, used for in-game purchases and other closed-loop transactions.
“Independent Marketing Channel (or Stream)” — a distinct marketing structure within the Partner’s network, formed as a result of the Partner’s marketing activity under one of the Partner’s direct referrals. An Independent Marketing Channel is characterised by its own marketing performance, measured by sales volume and channel development metrics.
“Marketing Allocation” — the corporate marketing budget allocation provided by MANAVA for performance-based compensation of Partners.
“Marketing Fund” — MANAVA’s corporate marketing budget.
“Marketing Slot” — a separate digital product of the Platform granting the Partner the right to perform a specific marketing task, described in Section 14.
“NAVA” — the Platform’s closed-loop in-game credit, as defined in MANAVA’s Terms and Conditions.
“Net Sale Price” — the net sale price of a Platform Product after deduction of applicable taxes, refunds, chargebacks, and other adjustments.
“Oracle” — the monthly digital subscription activating the Professional Tier of participation in the Affiliate Marketing Programme, described in Section 9.
“Partner Network (or Partner Structure)” — the totality of Users introduced to the Platform by the Partner, directly or through the marketing activity of Independent Marketing Channels, organised in a tier-structure for purposes of commission attribution.
“Platform” — the MANAVA Gaming Ecosystem available through the website https://manava.io, mobile applications (including MANAVA Multiverse and SWAG), and other interfaces provided by MANAVA.
“Platform Rules” — rules, technical requirements, pricing, policies, and other operational terms published by MANAVA in respect of the Platform and the Affiliate Marketing Programme.
“Platform Products” — MANAVA’s products available for purchase by Users, including (without limitation) WinPass, Alliance Key, and Oracle subscriptions, direct NAVA purchases, In-game Items, Marketing Slots, and other products that MANAVA may offer from time to time.
“Professional Tier” — the level of participation in the Affiliate Marketing Programme available to Partners with an active Oracle subscription.
“Qualifying Sale” — an actual sale of a WinPass, Alliance Key, or Oracle subscription to a User on the Platform, generated as a result of the Partner’s marketing activity, and not subject to refund or chargeback.
“Rank” — the Partner’s level of performance within the Alliance Core Recognition Programme.
“Recognition Allocation” — the performance recognition mechanism within Alliance Core.
“Tier” — a level of marketing commission attribution within the Drop System (Tier 1 — Tier 7).
“UGC Activity” — user-generated marketing content or activity performed by the Partner under a Marketing Slot.
“USDC” — USD Coin, a fully-backed digital currency pegged to the U.S. Dollar.
“User” — any natural or legal person holding an active account on the Platform.
“Terms and Conditions (or T&C)” — MANAVA’s Platform Terms and Conditions, published at https://manava.io/terms_of_use, as amended from time to time.
“Wave” — a depth level in the Partner Network, commencing with the 1st Wave (the Partner’s direct referrals) and continuing along the downline structure.
Section 2. Purpose of the Agreement
2.1. This Agreement sets out the rights and obligations of MANAVA and the Partner in respect of the Partner’s participation in MANAVA’s Performance-Based Affiliate Marketing Programme.
2.2. The Affiliate Marketing Programme constitutes a system of professional marketing collaboration under which:
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The Partner renders marketing services to MANAVA aimed at promoting the Platform and attracting new Users;
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MANAVA evaluates the performance of the Partner’s marketing services on the basis of actual sales of Platform Products generated as a result of the Partner’s marketing activity;
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MANAVA pays the Partner compensation for verified commercial results in accordance with the terms of this Agreement.
2.3. Nature of the Affiliate Marketing Programme. MANAVA’s Affiliate Marketing Programme constitutes a commercial arrangement under which MANAVA authorises Partners to render professional marketing services and pays compensation exclusively for verified commercial results — namely, actual sales of Platform Products and verified UGC Activities.
Partners participate in the Affiliate Marketing Programme as independent contractors rendering marketing services on a commercial basis. No provisions of this Agreement:
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grant the Partner any ownership rights in any assets of MANAVA, equity participation in the Company, or any share of profits;
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create an employment, agency, or fiduciary relationship between MANAVA and the Partner;
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guarantee the Partner any income, financial benefit, or specific commercial result;
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constitute an investment offering, security, financial instrument, or collective investment product;
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create any obligation on the part of MANAVA to hold, invest, or manage the Partner’s funds.
2.4. The Partner is an independent contractor and is not an employee, agent, or representative of MANAVA.
Section 3. Partner Representations and Warranties
3.1. Partner Identity. The Partner is:
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a natural person aged at least eighteen (18) years on the date of signing this Agreement, with full legal capacity under applicable law; or
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a legal entity (company, sole proprietor, marketing agency, game developer, esports organisation, media company, or other registered commercial entity), duly registered and operating in accordance with the laws of the jurisdiction of its registration, with authority to enter into this Agreement through an authorised representative.
If the Partner is a legal entity, the person signing this Agreement on behalf of the Partner represents and warrants that they hold all necessary corporate authority to bind the legal entity to the obligations under this Agreement.
3.2. Additional Representations and Warranties. The Partner represents and warrants that:
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The Partner is not located in, is not a resident or citizen of, and does not act on behalf of any person located in, residing in, or being a citizen of any Restricted Jurisdiction (Section 21);
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The Partner has read and agrees to the MANAVA Terms and Conditions and Platform Rules in force on the date of signing this Agreement;
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All funds used by the Partner in connection with the Platform are derived from lawful sources and are not connected with money laundering, terrorist financing, tax evasion, fraud, or any other unlawful activity;
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The Partner will not use the Platform or the Affiliate Marketing Programme to finance, participate in, or support any unlawful activity;
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The Partner possesses the necessary knowledge, experience, and instruments to render marketing services as described in this Agreement;
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The Partner acknowledges that MANAVA does not guarantee any income from participation in the Affiliate Marketing Programme and that the Partner’s income depends exclusively on the actual performance of their marketing activity.
3.3. The Partner undertakes to notify MANAVA promptly should any of the representations or warranties above become untrue or inaccurate at any time during the term of this Agreement.
PART II. STRUCTURE OF THE AFFILIATE MARKETING PROGRAMME
Section 4. Two-Tier Structure of the Programme
4.1. The Affiliate Marketing Programme consists of two tiers of participation:
4.1.1. Basic Tier. Available to all 18+ Users of the Platform free of charge, automatically upon registration on the Platform. The Basic Tier does not require any subscription or payment for participation.
4.1.2. Professional Tier. Available to Partners holding an active Oracle subscription. The Professional Tier provides expanded access to marketing infrastructure, tools, analytics, and compensation channels.
4.2. Each Partner may at any time upgrade from the Basic Tier to the Professional Tier by subscribing to Oracle. The Partner may also discontinue the Oracle subscription and return to the Basic Tier at any time.
4.3. The availability of the Basic Tier ensures that every registered User of the Platform has the opportunity to earn compensation for marketing activity without any obligation to purchase or subscribe.
Section 4A. Partner Categories
4A.1. The Affiliate Marketing Programme is available to the following categories of Partners:
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Individual Partners — natural persons aged 18+, acting in their own name.
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Agency Partners — marketing agencies, advertising agencies, influencer agencies, and media agencies acting as independent contractors.
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Game Developer Partners — independent game developers and gaming studios that integrate their gaming products into the MANAVA Gaming Ecosystem on the terms of separate integration agreements and receive additional monetisation opportunities through the Affiliate Marketing Programme in accordance with special terms set out in the Platform Rules.
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Esports Organisation Partners — professional esports teams and organisations.
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B2B Partners — corporate partners, resellers, distributors, and technology partners holding separate commercial agreements with MANAVA.
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Other categories of Partners as MANAVA may determine from time to time in accordance with the Platform Rules.
4A.2. Specific terms of participation for different categories of Partners, including (without limitation): verification requirements, KYC procedures, scope of available marketing activities, compensation rates, and special compensation arrangements, are set out in the Platform Rules.
4A.3. Game Developer Partners and B2B Partners may receive additional monetisation opportunities through the integration of their products or services into the MANAVA Gaming Ecosystem, in accordance with separate integration agreements and terms set out in the Platform Rules. Enhanced commercial terms for such Partners may include: participation in the Drop System with respect to sales of their integrated products on the Platform, partner revenue sharing arrangements, in-app purchase revenue sharing, as well as enhanced participation in the Alliance Core Recognition Programme on terms reflecting the strategic commercial contribution of such Partners to the MANAVA ecosystem.
Section 5. Performance-Based Compensation Principle
5.1. The entire structure of the Affiliate Marketing Programme is founded on the performance-based principle. This means that:
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The Partner receives compensation exclusively for verified marketing results — namely, actual sales of Platform Products generated as a result of the Partner’s marketing activity, or completed UGC Activities under Marketing Slots;
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The Partner does not receive compensation for the following activities:
— Mere registration of new Users without subsequent Qualifying Sales;
— Recruitment activity in the absence of actual sales;
— The mere fact of participation in the Affiliate Marketing Programme;
— The purchase of a Marketing Slot prior to performance of the corresponding UGC Activity;
— The mere subscription to Oracle.
5.2. The Drop System constitutes MANAVA’s performance measurement framework for marketing services rendered by Partners. MANAVA evaluates the success of a Partner’s marketing activity by reference to actual sales of products generated within the Partner’s marketing structure. Compensation under the Drop System reflects the documented commercial outcome of the Partner’s marketing efforts.
5.3. This performance-based structure ensures that compensation is tied to measurable marketing outcomes (product sales) and not to any other activity.
Section 6. No Income Guarantee
6.1. MANAVA expressly does not guarantee or promise any income, financial benefit, or specific result from participation in the Affiliate Marketing Programme.
6.2. The Partner’s income under the Programme depends exclusively on:
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The Partner’s actual marketing performance;
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The number and volume of Qualifying Sales generated within the Partner’s marketing structure;
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The quality and reach of the Partner’s UGC Activities performed under Marketing Slots;
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The Partner’s compliance with the terms of this Agreement and the Platform Rules.
6.3. The Partner acknowledges and accepts that:
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The Partner’s income may be zero or close to zero;
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Past performance is no guarantee of future results;
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The performance of other Partners is not an indicator of the Partner’s expected performance.
PART III. BASIC TIER
Section 7. Basic Tier — General Overview
7.1. The Basic Tier of the Affiliate Marketing Programme provides all registered Users of the Platform (aged 18+) the opportunity to render basic marketing services and to receive compensation for verified results without any obligation to subscribe or pay.
7.2. The Basic Tier includes the following features:
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Drop System Tier 1 (10%) — for direct marketing activity (direct referrals), as described in Section 10;
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Marketing Slot Programme — a separate programme of UGC Activities, as described in Section 14;
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Basic marketing infrastructure — access to personal dashboard, referral links, basic analytics;
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Right to use MANAVA branding within approved marketing materials, in accordance with Section 19.
Section 8. Access to the Basic Tier
8.1. All registered Users of the Platform aged 18+ automatically receive access to the Basic Tier of the Affiliate Marketing Programme upon registration on the Platform.
8.2. No subscription, payment, or additional registration is required to participate in the Basic Tier.
8.3. The Basic Tier is available regardless of whether the Partner holds an active Oracle subscription.
PART IV. PROFESSIONAL TIER — ORACLE SUBSCRIPTION
Section 9. Oracle Subscription
9.1. Nature of Oracle. Oracle is a monthly digital subscription of MANAVA that activates the Professional Tier of participation in the Affiliate Marketing Programme. The Oracle subscription constitutes a commercial arrangement under which MANAVA authorises the User to render marketing services at a professional level and provides the corresponding infrastructure, tools, analytics, and compensation channels.
9.2. Oracle is not:
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an investment product;
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a security;
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a financial instrument;
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a guarantee of any income.
9.3. Subscription Price. The Oracle subscription costs the equivalent of ten U.S. Dollars (USD 10) per month.
9.4. Payment Methods. Payment of the Oracle subscription may be effected, at the User’s option, by any of the following methods:
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through the User’s NAVA balance (Game Balance) at the prevailing exchange rate established by MANAVA from time to time;
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through USDC paid directly from the User’s non-custodial wallet;
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through MANAVA’s licensed payment partners offering payment in fiat currency (bank cards, bank transfers, and other payment methods);
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through other payment partners that may be onboarded by MANAVA from time to time.
Specific payment methods available, applicable fees, and conditions are determined by the Platform Rules.
9.5. Subscription Period. One (1) calendar month from the date of activation.
9.6. Automatic Renewal. The Oracle subscription automatically renews each month for the next monthly period, subject to payment of the subscription for the next period. The User may cancel automatic renewal at any time through their personal dashboard on the Platform.
9.7. Renewal Condition. For automatic renewal of the Oracle subscription, the Partner must generate a minimum of USD 100 turnover in the 1st Wave of their marketing structure during the monthly period. If this condition is not met, the Oracle subscription is not automatically renewed. The User may resubscribe to Oracle at any time through manual payment.
9.8. Professional Tier Benefits. An active Oracle subscription provides the Partner the following benefits:
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Access to Drop System Tiers 2–7 (5/4/3/2/1/1% of Net Sale Price), in addition to Tier 1 (10%) available to all Partners by default;
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Eligibility to qualify in the Alliance Core Recognition Programme with additional compensation (Section 12);
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Access to expanded marketing infrastructure, the professional dashboard, and analytical tools;
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Access to the full list of marketing capabilities set out in Appendix A;
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Priority support from the MANAVA team.
9.9. Non-Refundability. The Oracle subscription is non-refundable in accordance with Section 6 of the T&C.
9.10. Discontinuation and Preservation of Accumulated Balance. Should the Partner fail to renew the Oracle subscription:
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The Partner’s accrued Alliance Balance is preserved and remains available for payout request;
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The Partner ceases to receive new Tiers 2–7 commissions of the Drop System until the subscription is renewed;
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The Partner ceases to receive Recognition Allocation payments from Alliance Core until the subscription is renewed;
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The Partner retains free access to Tier 1 of the Drop System and to the Marketing Slot Programme;
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Upon renewal of the subscription, the Partner immediately resumes eligibility to receive Tiers 2–7 commissions and Alliance Core Recognition Allocation payments in respect of Qualifying Sales occurring after the date of renewal.
9.11. Right of Re-Activation. The Partner has the right to renew the Oracle subscription at any time. Renewal of the subscription does not entitle the Partner to retroactive payment of commissions or amounts forgone in the period between discontinuation and renewal of the subscription.
PART V. DROP SYSTEM — AFFILIATE PROGRAMME WITH TIER-ATTRIBUTION
Section 10. Drop System
10.1. Nature. The Drop System constitutes MANAVA’s performance-based affiliate programme with tier-attribution. The Drop System uses a tier-attribution model under which marketing results are distributed across 7 tier levels depending on the position of the Partner in the marketing structure.
10.2. Analogy. The Drop System functions similarly to tier-based affiliate marketing programmes widely used in the e-commerce, hospitality, digital, and gaming industries.
10.3. Tier Structure.
Tier 1 — Basic Tier (free of charge). All Users of the Platform aged 18+ have access to Tier 1 by default. Tier 1 grants the right to a commission of 10% of the Net Sale Price for Qualifying Sales made by the Partner’s direct referrals (1st Wave).
Tiers 2–7 — Professional Tier (Oracle subscription required). Tiers 2–7 provide the opportunity to earn commissions for sales generated within the broader Partner Network.
10.4. Marketing Allocation Structure. The Drop System represents a Marketing Allocation framework under which MANAVA allocates up to twenty-six percent (26%) of the Net Sale Price of each Qualifying Sale toward performance-based compensation of Partners. This Marketing Allocation is distributed across the tier levels of the Partner Network as follows:
The tier structure is as follows:
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Tier 1 — 1st Wave: Maximum allocation 10% of Net Sale Price. Direct referrals — available to all Partners aged 18 and above by default (Basic Tier);
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Tier 2 — 2nd Wave: Maximum allocation 5% of Net Sale Price. Active Oracle subscription required;
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Tier 3 — 3rd Wave: Maximum allocation 4% of Net Sale Price. Active Oracle subscription required;
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Tier 4 — 4th Wave: Maximum allocation 3% of Net Sale Price. Active Oracle subscription required;
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Tier 5 — 5th Wave: Maximum allocation 2% of Net Sale Price. Active Oracle subscription required;
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Tier 6 — 6th Wave: Maximum allocation 1% of Net Sale Price. Active Oracle subscription required;
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Tier 7 — 7th Wave: Maximum allocation 1% of Net Sale Price. Active Oracle subscription required;
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Total Marketing Allocation: up to 26% of Net Sale Price.
10.5. Individual Partner Compensation. A specific Partner receives a commission for only one Tier on a particular Qualifying Sale, corresponding to the Partner’s tier position in the structure relative to the User who made the sale.
The Marketing Allocation of 26% represents the total budget that MANAVA allocates to Partner compensation on a particular sale. This budget is distributed among Partners at different tier positions in the structure. A single Partner receives only their share corresponding to their tier position.
Examples:
A Partner at Tier 1 position receives 10% of the Net Sale Price of a specific sale;
A Partner at Tier 4 position receives 3% of the Net Sale Price of a specific sale;
A Partner does not receive the entire 26% from a single sale.
In typical scenarios:
An average Partner in an active marketing structure may receive commissions ranging from 1% to 10% of the Net Sale Price of specific sales;
The Partner’s realistic monthly earnings are determined by the volume of sales in their marketing structure and their tier position relative to those sales.
10.6. Rates may be modified by MANAVA from time to time in accordance with the Platform Rules.
10.7. Qualifying Sales. Only WinPass, Alliance Key, Oracle subscriptions, and other Platform Products designated by MANAVA from time to time.
10.8. Non-Qualifying Activities. Commissions are not paid for:
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Direct purchases of NAVA;
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Mere registration without subsequent Qualifying Sales;
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Recruitment activity without actual sales;
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Tournament Mode or Skill Match winnings;
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Purchases of Marketing Slots;
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Mere participation in the Affiliate Marketing Programme.
10.9. Net Sale Price = the net sale price after deduction of taxes, refunds, and chargebacks.
10.10. Hold Period. Up to 30 calendar days from the date of sale.
10.11. Clawback. MANAVA is entitled to claw back commissions in the event of sale reversal, fraud, or breach of the Agreement.
Section 11. Drop Jump — Commission Attribution Mechanism within the Professional Tier
11.1. General Description. Within Tiers 2–7, MANAVA uses a marketing commission attribution mechanism known as Drop Jump. This mechanism determines how the commissions of Tiers 2–7 are distributed among Partners actively supporting the Professional Tier.
11.2. Attribution Principle. The commissions of Tiers 2–7 represent compensation for the performance of marketing activity by professional Partners. These commissions are directed to Partners actively supporting the Professional Tier through an Oracle subscription and who have invested in the corresponding infrastructure.
11.3. Operating Mechanism. Should a Partner in the marketing structure fail to maintain an active Oracle subscription at the time of a Qualifying Sale, that Partner’s position in the relevant Tier is bypassed, and the corresponding Tier commission is directed to the next active Oracle subscriber located further up the upline chain.
11.4. Practical Example.
Structure: Partner A (Oracle) → Partner B (no Oracle) → Partner C (Oracle) → Partner D
When Partner D completes a Qualifying Sale:
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Tier 1 (10%): Partner C receives (as Partner D’s direct referrer; Tier 1 does not require Oracle);
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Tier 2 (5%): Partner B is bypassed (no Oracle) → Partner A receives the Tier 2 commission;
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Subsequent Tiers: Same logic — any Partner without Oracle is bypassed.
11.5. Rationale of the Drop Jump Mechanism.
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Tier 1 is available to all by default free of charge;
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Tiers 2–7 constitute the Professional Tier, requiring an Oracle subscription that provides professional infrastructure;
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A Partner without Oracle is not a party to the contractual arrangement underlying Tiers 2–7;
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Drop Jump does not constitute a penalty, but reflects the design principle that Tiers 2–7 are distributed exclusively among active subscribers of the Professional Tier.
11.6. Right of Re-Activation. At any time. No retroactive payments.
11.7. Absence of Retroactive Payment. Re-activation does not give a right to commissions forgone.
PART VI. ALLIANCE CORE — RECOGNITION PROGRAMME FOR HIGH-PERFORMING PARTNERS
Section 12. Alliance Core
12.1. Nature of Alliance Core. Alliance Core constitutes MANAVA’s Recognition Programme for Partners who have demonstrated outstanding results in marketing activity.
Alliance Core is structurally analogous to performance recognition programmes in legitimate professional partnerships, advisory consulting, and senior contributor recognition systems, in which the most effective participants receive recognition through performance-based compensation programmes.
Partners who achieve qualification levels of effectiveness (Ranks) through their individual marketing performance are invited to participate in the Recognition Programme with the possibility of receiving Recognition Allocation payments.
12.2. Recognition Allocation Principle.
MANAVA allocates from its corporate Marketing Fund a Recognition Allocation for Partners of each Rank. The Recognition Allocation constitutes a discretionary marketing expense of MANAVA directed toward the recognition of high-performing Partners.
The size of the Recognition Allocation is determined by MANAVA at its discretion based on:
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Assessment of overall Platform performance during the qualification period;
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The marketing priorities of the Company;
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The strategic value of the Recognition Programme for the growth of the ecosystem;
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Other factors as determined by MANAVA.
The Recognition Allocation is not a fixed or guaranteed percentage of any indicator and may be adjusted by MANAVA for each qualification period in accordance with the Platform Rules.
By way of indicative reference, for planning and transparency purposes, the Recognition Allocation for each Rank may amount to up to one percent (1%) of the Net Sale Price of Qualifying Sales of the Platform during the qualification period. However, the actual size of the Recognition Allocation is determined by MANAVA within its corporate marketing budget and may differ depending on the circumstances set out above.
12.3. Rank Structure. Alliance Core consists of 9 Ranks (Rank 1 — Rank 9), each with:
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Its own qualification criteria — the required indicators of the Partner’s individual marketing performance (Appendix B, Platform Rules);
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Its own Recognition Allocation — a separate allocation for the Partners in that Rank, as determined by MANAVA;
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Its own distribution mechanism — the Rank Recognition Allocation is distributed among all Partners qualifying in that Rank during the qualification period, in accordance with the Platform Rules.
12.4. Single Rank Principle. A Partner qualifies in one Rank at a time — the highest Rank for which the Partner has met all qualification criteria. Upon promotion to the next Rank, the Partner automatically vacates the Recognition Allocation of the previous Rank.
12.5. Monthly Qualification. Qualification is determined on a monthly basis based on the Partner’s individual marketing performance. The Partner must meet the criteria in each calendar month to maintain the Rank in the following month.
12.6. Eligibility — Based on Individual Performance.
A Partner’s right to participate in the Recognition Allocation arises exclusively on the basis of the Partner’s individual marketing performance in the relevant period:
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Achievement of the established volume of marketing results within the Partner’s own marketing structure, through the Partner’s direct marketing activity;
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Fulfilment of Rank qualification criteria through the Partner’s own marketing activity;
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Demonstration of sustained development and activity within the Partner’s own structure.
Without achieving these personal results through their own marketing activity, a Partner does not gain access to the Recognition Allocation, regardless of the performance of other Partners. The Recognition Allocation is not available to Partners automatically or passively — access requires active qualification through the Partner’s own commercial results.
12.7. Aggregate Partner Compensation.
The maximum Marketing Allocation that MANAVA allocates to performance-based Partner compensation on each Qualifying Sale is:
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Up to 26% of the Net Sale Price for Drop System Tiers 1–7;
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Up to 9% of the Net Sale Price for the Alliance Core Recognition Programme (distributed across 9 Ranks, with each up to 1%).
However, the individual compensation of a specific Partner is substantially less than this total allocation:
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In the Drop System, the Partner receives a commission for only one Tier on a particular sale, corresponding to the Partner’s tier position in the structure (from 1% to 10% of the Net Sale Price);
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In Alliance Core, the Partner qualifies in only one Rank at a time and receives a share in the Recognition Allocation of that one Rank only;
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The Partner’s share in the Rank Recognition Allocation depends on the number of Partners qualified in that Rank during the qualification period and is determined according to the distribution rules set out in the Platform Rules.
In realistic scenarios, the individual maximum compensation of a specific Partner on a particular Qualifying Sale falls within 10–12% of the Net Sale Price (10% Tier 1 commission plus a discretionary share of the Recognition Allocation of one Rank), although the actual compensation may be significantly lower depending on the Partner’s tier position and the number of qualified Partners in the relevant Rank.
12.8. Nature of Recognition Allocation Compensation.
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Recognition Allocation compensation does not represent and does not include:
— Any right of ownership in MANAVA’s assets;
— A share in MANAVA’s profits, a dividend, or other participation in the financial result of the Company;
— A right to participate in the management of MANAVA;
— An investment instrument or security;
— A promise of guaranteed income or a specific payment amount;
— A right to refund of payments for Oracle subscription or other MANAVA payments;
— A share of revenue or distribution of turnover.
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Recognition Allocation compensation represents:
— A discretionary marketing expense of MANAVA from its corporate Marketing Fund;
— Recognition of Partners for marketing services rendered that have led to measurable commercial results through the Partner’s individual marketing activity;
— Performance-based commercial compensation paid pursuant to MANAVA’s discretionary rules in accordance with the Platform Rules;
— Acknowledgment of the Partner’s significant commercial contribution to MANAVA’s marketing programme through their individual marketing activity.
12.9. Crediting to Alliance Balance. The Partner’s share of the Rank Recognition Allocation is credited to the Partner’s Alliance Balance in accordance with Section 13. The Hold Period and payment conditions apply.
12.10. Oracle Subscription Requirement. Qualification in Alliance Core is only possible for Partners holding an active Oracle subscription.
12.11. Application to B2B and Game Developer Partners. For Partners in the categories of B2B Partners and Game Developer Partners, special terms of participation in Alliance Core may apply, set out in separate commercial agreements.
12.12. MANAVA’s Discretion. MANAVA reserves the right to:
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Modify Rank qualification criteria;
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Modify the size of the Recognition Allocation;
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Suspend or terminate Alliance Core;
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Adjust the distribution mechanism;
in accordance with the Platform Rules.
Section 12A. Rank Qualification Criteria — Detailing
12A.1. Structure of Qualification Criteria. Partner qualification in each Rank is determined on the basis of four complementary marketing performance metrics:
Metric 1: Cumulative Marketing Performance.
The cumulative volume of Qualifying Sales generated through the Partner’s marketing structure over the entire period of its existence. This metric reflects the Partner’s long-term marketing impact.
Metric 2: Personal Monthly Marketing Performance.
The volume of Qualifying Sales generated in the 1st Wave of the Partner’s marketing structure (the Partner’s direct referrals) during the calendar month. This metric reflects the Partner’s active personal marketing engagement in the current period.
Metric 3: Monthly Marketing Growth.
The growth in cumulative marketing performance of the Partner’s marketing structure during the calendar month. This metric reflects the development trajectory of the Partner’s activity.
Metric 4 (for Ranks 3–9): Verified Independent Marketing Channels (Multi-Channel Marketing Capability).
Verification that the Partner’s marketing activity has led to the formation of a minimum prescribed number of Independent Marketing Channels (Streams), each of which has independently achieved performance metrics at a defined level. This metric reflects the Partner as an effective marketer capable of developing multi-channel marketing structures.
12A.2. Nature of Independent Marketing Channels.
An Independent Marketing Channel (or Stream) is a distinct marketing structure within the Partner’s network that:
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Is formed as a result of the Partner’s marketing activity under one of the Partner’s direct referrals;
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Develops independently through the independent marketing activity of the participants in that channel;
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Reaches the established marketing performance metrics independently (through sales volume).
The Partner’s qualification under this metric is based on the Partner’s demonstration of the capability to develop multi-channel marketing structures, and not on recruitment of specific individuals or ownership of any persons. This metric reflects a marketing capability indicator, analogous to performance metrics in legitimate B2B affiliate programmes with multi-channel distribution networks.
12A.3. The full table of qualification criteria is set out in Appendix B.
12A.4. The metrics may be modified by MANAVA in accordance with the Platform Rules.
PART VII. ALLIANCE BALANCE AND PAYOUTS
Section 13. Alliance Balance and Marketing Services Compensation
13.1. Nature of Alliance Balance.
Alliance Balance is an internal accounting tool of MANAVA that displays the Partner’s accrued entitlements to compensation for verified marketing services.
13.2. Indicative Units of Account.
Notwithstanding the use of the “$” symbol or other similar indicators in the Platform interface for the display of Alliance Balance, Alliance Balance is not:
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USDC;
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Fiat currency;
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Electronic money;
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Other monetary value;
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A financial instrument;
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A payment instrument;
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A deposit or savings product.
13.3. Nature of the Indicative Display of Alliance Balance.
For the convenience of Partners and to ensure transparency of marketing performance, MANAVA displays Alliance Balance in the user interface of the Platform using indicative units denoted by the “$” symbol or other similar indicators.
The Partner acknowledges and accepts the following with respect to such indicative display:
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The “$” symbol in the display of Alliance Balance is exclusively an indicative symbol denoting an accounting unit equivalent to one U.S. Dollar. This symbol does not signify, imply, or constitute:
— the existence of USDC, fiat currency, or other monetary assets in the Partner’s accounts;
— the existence of Partner funds held by MANAVA;
— the Partner’s right to immediate payout of an equivalent monetary amount;
— a guaranteed payout of a specific monetary amount upon subsequent request;
— the creation of electronic money, a payment instrument, or any other financial instrument;
— custody by MANAVA in respect of Partner funds.
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Purpose of the Indicative Display. The purpose of using a USD-equivalent indicator is to provide the Partner with comprehensible and comparable information about their marketing performance and accrued performance metrics. The use of a USD-equivalent indicator is preferable to the use of abstract units of measurement, as it provides the Partner a more understandable representation of the scale of marketing services rendered and the related expected compensation.
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Actual USDC Payout in the equivalent of the displayed Alliance Balance is effected only upon the satisfaction of all conditions set forth in this Section 13, including (without limitation): validation of marketing services, the Hold Period, the minimum payout threshold, KYC compliance, and other applicable conditions. Until such payout is effected, Alliance Balance does not constitute the Partner’s monetary funds.
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MANAVA’s Right to Modify the Display Format. MANAVA reserves the right to change the format of the display of Alliance Balance, including (without limitation) the replacement of the “$” symbol with another indicator or unit (such as “Marketing Affiliate Points,” “MAP,” “Marketing Recognition Units,” or other unit) to further ensure clarity regarding the nature of Alliance Balance as an internal accounting tool. Such changes shall be notified to Partners through the Platform Rules.
13.4. Accounting Nature of Alliance Balance.
Alliance Balance is an internal accounting record of MANAVA reflecting MANAVA’s commercial obligation to pay the Partner compensation for verified marketing services, subject to the conditions set out in this Section.
Similar to business accounts payable in standard B2B commercial relationships, Alliance Balance reflects the estimated value of future MANAVA payments to the Partner, subject to validation of the corresponding marketing services and compliance with applicable conditions.
13.5. Absence of Custody.
Until the payout is effected in accordance with this Section 13, Alliance Balance does not constitute funds held by MANAVA on behalf of the Partner. MANAVA does not engage in custody of Partner funds in respect of Alliance Balance.
Alliance Balance constitutes:
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MANAVA’s internal accounting record;
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An indication of MANAVA’s commercial obligation to pay compensation for services rendered upon the occurrence of applicable conditions;
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NOT money, money equivalent, e-money, depository balance, or any other custodial instrument.
13.6. Sources of Crediting to Alliance Balance.
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Drop System commissions (Tier 1 — for all; Tiers 2–7 — for Oracle subscribers);
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Recognition Allocation payments from Alliance Core (for qualified Oracle subscribers);
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Compensation for completed UGC Activities under Marketing Slots (Section 14);
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Other marketing compensation in accordance with the Platform Rules.
13.7. Payout Request.
The Partner may at any time request payout of accrued Alliance Balance in USDC through their personal dashboard on the Platform.
13.8. Payout Conditions.
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Validation of marketing services;
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Hold Period (30 days from the date of accrual);
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Minimum threshold (in accordance with the Platform Rules);
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KYC compliance;
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The Partner is not located in a Restricted Jurisdiction;
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Other conditions in accordance with the Platform Rules.
13.9. Payout Process.
Upon a valid payout request, MANAVA pays USDC from its corporate Marketing Fund directly to the Partner’s non-custodial wallet. The payout is effected via blockchain network in accordance with the Platform Rules.
13.10. Nature of the Payout.
The USDC payout effected by MANAVA to the Partner:
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Is effected from MANAVA’s corporate Marketing Fund as a marketing expense for marketing services rendered;
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Does not constitute a withdrawal, redemption, or conversion of NAVA or any other in-game asset;
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Constitutes a separate B2B commercial payment for marketing services rendered by the Partner as an independent contractor.
13.11. Right to Adjustment (Clawback).
MANAVA is entitled to deduct, recalculate, or claw back amounts on Alliance Balance in the following cases:
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The underlying marketing services are invalid or fraudulent;
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Breach of this Agreement or applicable law;
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Refund or chargeback of the underlying sale;
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Other circumstances in accordance with the Platform Rules.
13.12. Non-Transferability.
Alliance Balance:
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Is not transferable between Partners;
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May not be sold, assigned, or pledged;
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Is not a transferable asset.
13.13. Tax Liability.
The Partner bears full liability for all taxes on the compensation received.
13.14. Tax Reporting.
MANAVA may provide reports to the Partner upon request and may file tax reporting in accordance with applicable law.
PART VIII. MARKETING SLOT PROGRAMME
Section 14. Marketing Slot
14.1. Nature of Marketing Slot. A separate digital product of MANAVA granting the right to perform a specific marketing task. It is a Platform Product analogous to WinPass or In-game Items.
14.2. Mechanism Separate from the Drop System. The Marketing Slot Programme constitutes a separate mechanism not overlapping with the Drop System.
14.3. Two Modes of Access.
Mode A — Free Booking: MANAVA may offer Marketing Slots for free booking. The Partner books, performs the task, and receives Alliance Balance points.
Mode B — Purchase for NAVA: The Partner acquires a Marketing Slot for NAVA from Game Balance. A closed-loop transaction within the Platform.
14.4. Non-Refundability. Purchase/booking is non-refundable.
14.5. Types of UGC Activities. Include (without limitation):
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Content in social networks;
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Video reviews, gameplay highlights;
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Blog articles;
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Live streams;
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Referral materials;
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Marketing campaigns and events;
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Other activities in accordance with the Platform Rules.
Full list in Appendix C.
14.6. Task Specifications. Each Marketing Slot includes: a description of the UGC Activity, technical requirements, content requirements, performance deadline, and the amount of compensation (at MANAVA’s discretion).
14.7. Validation.
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The Partner provides confirmation of performance via the dashboard;
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MANAVA validates within 7 business days;
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Upon successful validation — Alliance Balance points are credited;
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Upon unsuccessful validation — the Marketing Slot is deemed used without compensation.
14.8. Compensation Amount. Determined by MANAVA at its discretion in accordance with the Platform Rules.
14.9. Availability. Available to all Partners of the Basic Tier. Oracle subscribers may have access to additional types.
14.10. Quality and Standards. UGC Activities must comply with the Brand Usage Guidelines, advertising legislation, consumer protection, and copyright.
PART IX. MARKETING CAPABILITIES
Section 15. List of Marketing Capabilities
15.1. The full list — see Appendix A (8 categories).
15.2. MANAVA may add new types of activity in accordance with the Platform Rules.
15.3. The Partner enjoys creative freedom within standards of quality and compliance.
PART X. PARTNER OBLIGATIONS
Section 16. General Obligations
The Partner undertakes to act in good faith, comply with the Agreement, the T&C, the Platform Rules, and applicable laws.
Section 17. Legal Compliance
17.1. Advertising and Marketing. Compliance with FTC/ASA disclosure guidelines, consumer protection laws, GDPR/CCPA, and anti-spam laws.
17.2. Prohibition on Misleading Statements. The Partner shall not make the following statements:
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That MANAVA, NAVA, or any Platform Product is an investment product;
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That participation in the Affiliate Marketing Programme guarantees income;
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That Partners may withdraw NAVA or convert it into currency;
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Other statements contrary to the Agreement or the T&C.
17.3. Tax Liability. The Partner is liable for taxes in their jurisdiction of residence.
Section 18. Prohibited Conduct
The Partner shall not engage in: spam, fraud, bots, manipulation, multiple accounts, collusion, black SEO, malware, unlawful activity, recruitment of minors, recruitment from Restricted Jurisdictions, transfer of the account, or Market Misconduct.
Section 19. Brand Usage Guidelines
19.1. A limited licence to use MANAVA branding for the purposes of marketing services.
19.2. Approval of materials (advertising campaigns, B2B pitches, corporate communications).
19.3. UGC approval through the validation process.
19.4. Restrictions: trademark registration, registration of domains, creation of fake official accounts, and statements on behalf of MANAVA without authorisation are prohibited.
Section 20. AML/CFT Compliance
20.1. Cooperation with MANAVA on AML/CFT.
20.2. KYC levels:
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Basic: email + wallet;
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Standard: ID + address (upon reaching volumes);
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Enhanced: additional documents (for high Ranks, legal entities, large payouts).
20.3. In case of suspicions, MANAVA may suspend payouts, request documents, file an STR, and terminate the Agreement.
PART XI. TERRITORIAL RESTRICTIONS
Section 21. Restricted Jurisdictions
21.1. The Programme is not available for:
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Russia;
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Belarus;
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Iran;
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North Korea;
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Syria;
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Cuba;
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Venezuela;
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Temporarily occupied territories of Ukraine;
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China;
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Other sanctions jurisdictions (UN, EU, OFAC, United Kingdom, Cyprus).
21.2. The list may be updated.
21.3. Prohibition on using VPN/proxy to circumvent.
21.4. MANAVA does not pay in Restricted Jurisdictions and may suspend or terminate.
PART XII. CONFIDENTIALITY AND INTELLECTUAL PROPERTY
Section 22. Confidentiality
22.1. The Partner shall maintain confidentiality.
22.2. Obligations apply for 5 years after termination.
Section 23. Intellectual Property
23.1. MANAVA’s Rights. MANAVA retains all rights to the Platform, the brand, the software, and IP.
23.2. Partner UGC Content. In accordance with Section 8 of the MANAVA T&C.
23.3. Use of the Partner’s Name and Image. MANAVA may use them in marketing materials.
PART XIII. TERMINATION
Section 24. Termination of the Agreement
24.1. By the Partner: 30 days’ notice.
24.2. By MANAVA: Without notice in case of breach, fraud, sanctions, requests from authorities, AML breach, mandatory termination by law, or refusal to provide documents.
24.3. Consequences:
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Participation ceases immediately;
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The accrued Alliance Balance is paid out subject to conditions;
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In case of breach, MANAVA is entitled to claw back;
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The Partner shall cease use of the branding;
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Obligations of confidentiality, IP, and taxes continue.
PART XIV. MISCELLANEOUS
Section 25. Amendments
25.1. MANAVA is entitled to make amendments through publication on the Platform.
25.2. Materially adverse amendments — 30 days’ notice.
Section 26. Applicable Law
26.1. Law: Cyprus.
26.2. Jurisdiction: Courts of Cyprus.
26.3. Consumer Protection: Preserved under EU/applicable law.
Section 27. Notices
27.1. Via email, dashboard, official channels in T&C 4.5.
27.2. Electronic communications have legal force.
Section 28. Compliance with the T&C
28.1. The Agreement shall be interpreted in accordance with the T&C.
28.2. The T&C prevail in case of conflict (except for more specific provisions).
Section 29. Entire Agreement
29.1. The entire agreement, together with the T&C and the Platform Rules.
Section 30. Severability
30.1. Invalid provisions are modified minimally; the rest remains in force.
Section 31. Assignment of Rights
31.1. The Partner may not assign without MANAVA’s consent.
31.2. MANAVA may assign without the Partner’s consent.
Section 32. Execution of the Agreement
32.1. Electronic acceptance via the Platform.
32.2. Electronic acceptance has the force of a signed version.
32.3. For B2B/Game Developer/Agency/Esports Partners — may be supplemented by a separate commercial agreement.
APPENDIX A — FULL LIST OF MARKETING CAPABILITIES
This Appendix sets out the complete list of marketing capabilities and activities that Partners may use in their professional marketing activities under this Agreement. The list is grouped into eight (8) categories. The list is not exhaustive — MANAVA may add new types of activity from time to time in accordance with the Platform Rules.
All marketing activities listed below must be performed in accordance with: (i) the Brand Usage Guidelines published by MANAVA; (ii) applicable advertising legislation (including FTC and ASA disclosure guidelines); (iii) applicable consumer protection laws; (iv) applicable data protection legislation (including GDPR and CCPA); and (v) the terms of service of the relevant third-party platforms.
Category 1: Digital Media Content Marketing
Creation, publication and distribution of marketing content on digital media platforms.
1.1. Social Media Content
Instagram (Feed posts, Reels, Stories, Live streams, IGTV);
TikTok (short-form videos, TikTok Live, TikTok Stories);
YouTube (long-form videos, YouTube Shorts, YouTube Live, premiere events);
X (Twitter) (posts, threads, X Spaces, X Premium content);
Facebook (posts, Facebook Reels, Facebook Live, Facebook Groups);
LinkedIn (posts, articles, LinkedIn Live, professional content);
Pinterest (Pins, Idea Pins, boards);
Threads (posts, replies);
Snapchat (Snaps, Stories, Spotlight);
Reddit (posts in relevant subreddits, AMAs, community engagement);
Other social media platforms emerging from time to time.
1.2. Streaming and Broadcasting
Twitch (gameplay streams, IRL streams, tournaments, just chatting);
YouTube Gaming (live gameplay, scheduled streams);
Kick (gameplay streams, community streams);
Facebook Gaming (live gameplay, gaming videos);
Other streaming platforms emerging from time to time.
1.3. Audio Content
Podcasts (own podcasts, guest appearances on podcasts);
X Spaces, Clubhouse, Telegram Voice Chats;
Audio content on streaming platforms (Spotify, Apple Podcasts, Google Podcasts).
1.4. Long-form Written Content
Blog articles (own blog or guest posts on relevant blogs);
Medium publications, Substack newsletters;
Reddit long-form posts, Quora answers;
LinkedIn long-form articles;
Industry publications and gaming media.
1.5. Email and Newsletter Marketing
Personal newsletters (Substack, Beehiiv, Mailchimp);
Email campaigns to personal subscriber base;
Content placements in third-party newsletters.
1.6. Visual Content
Infographics (Canva, Figma, Adobe Express);
Memes and meme marketing;
Banner art and digital posters;
Animated content and motion graphics;
AI-generated visual content (subject to applicable disclosure rules).
Category 2: Performance Marketing and Advertising
Paid advertising and performance-based digital marketing campaigns.
2.1. Search and Display Advertising
Google Ads (Search, Display, YouTube, Discovery, Performance Max);
Microsoft Ads (Bing Ads);
Search Engine Optimisation (SEO) for own websites or marketing pages;
Pay-Per-Click (PPC) campaigns;
Programmatic display advertising via DSPs (DV360, The Trade Desk).
2.2. Social Media Advertising
Meta Ads (Facebook, Instagram, Messenger);
TikTok Ads;
X (Twitter) Ads;
Snapchat Ads, Pinterest Ads, LinkedIn Ads;
Reddit Ads, Quora Ads.
2.3. Affiliate and Performance Networks
Participation in affiliate networks (Impact, Awin, CJ Affiliate, Rakuten);
Cost-per-action (CPA), cost-per-install (CPI), cost-per-sale (CPS) campaigns;
Retargeting and lookalike audience campaigns.
2.4. Mobile App Marketing
App Store Optimisation (ASO) for relevant apps;
Mobile advertising networks (Unity Ads, AdMob, AppLovin, Vungle);
In-app advertising and rewarded video campaigns.
Category 3: Influencer Marketing
Marketing through individuals with social influence and established audiences.
3.1. Personal Influencer Activity
Partners with established audiences who personally promote the Platform through:
Sponsored content on personal channels;
Personal product reviews and recommendations;
Personal gameplay streams and content;
Personal brand collaborations.
3.2. Attraction of Third-Party Influencers
Identification and outreach to relevant gaming influencers;
Negotiation and management of influencer partnerships;
Coordination of sponsored content campaigns;
Use of influencer marketing platforms (Grin, Aspire, Upfluence, Creator.co).
3.3. Tiers of Influencer Marketing
Nano-influencers (1K–10K followers);
Micro-influencers (10K–100K followers);
Mid-tier influencers (100K–1M followers);
Macro-influencers (1M+ followers);
Celebrity endorsements.
3.4. Esports Partnerships
Partnerships with professional esports players;
Partnerships with esports teams and organisations;
Sponsorship of esports tournaments and events;
Integration with esports broadcasting and content production.
Category 4: Community and Event Marketing
Building, managing and engaging with online and offline communities and events.
4.1. Community Platforms
Discord (server creation and management, partnered servers, community engagement);
Telegram (channel creation, group management, voice chats);
Reddit (subreddit moderation, AMAs, community engagement);
Gaming forums (specialised forums for relevant game communities);
Other community platforms (Slack communities, Geneva, Circle).
4.2. Online Events
Tournaments and competitions organised by the Partner;
AMAs (Ask Me Anything sessions) on Reddit, Discord, Telegram;
Webinars and online presentations;
Virtual launch parties and online community events;
Watch parties for esports events.
4.3. Offline Events
Local gaming meetups and community gatherings;
Presentations at universities and educational institutions;
Events at esports venues, gaming cafes, internet clubs;
Trade shows, gaming conferences (Gamescom, PAX, DreamHack);
Sponsorship of local gaming events and tournaments.
4.4. Community Management
Moderation of community spaces;
Onboarding new community members;
Organisation of regular community activities (game nights, contests);
Conflict resolution and community guidelines enforcement;
Reporting on community sentiment and feedback.
Category 5: Strategic B2B Partnerships
Business-to-business partnerships and corporate marketing collaborations.
5.1. Corporate Partnerships
Partnerships with corporate clients (eSports teams, gaming organisations);
Reseller and distributor partnerships;
White-label arrangements with corporate clients.
5.2. Industry-Specific Partnerships
Gaming cafes and internet clubs;
Universities and educational institutions;
Streaming studios and content production houses;
Gaming hardware manufacturers and peripherals brands;
Mobile carriers and telecommunications operators.
5.3. Sponsorship Arrangements
Sponsorship of esports tournaments and leagues;
Sponsorship of content creators and streamers;
Brand integrations within esports broadcasts;
Co-branded marketing campaigns.
5.4. Cross-Promotion
Cross-promotion with complementary gaming platforms;
Joint marketing initiatives with strategic partners;
Bundled offerings and co-marketed products;
Mutual content placements and integrations.
5.5. Integration Partnerships
Integration partnerships with gaming hardware brands;
Software integration partnerships;
Platform integration partnerships (Discord bots, Telegram bots);
Cross-platform integration initiatives.
5.6. Media Partnerships
Partnerships with gaming media (Polygon, Kotaku, GamesRadar);
Esports media partnerships (HLTV, Dot Esports);
YouTube channel partnerships;
Podcast network partnerships.
Category 6: Direct Marketing
Direct communication marketing channels.
6.1. Email Marketing
Direct email marketing campaigns to personal subscriber base;
Personalised outreach to potential Users;
Drip campaigns and lead nurturing sequences;
Newsletter sponsorships and placements.
6.2. Direct Messaging
WhatsApp Business outreach;
Telegram personal messages (with explicit consent);
LinkedIn InMail and direct messages;
Direct messages on social media platforms (with applicable platform rules).
6.3. Personal Network Marketing
Marketing through personal acquaintances and contacts;
Word-of-mouth marketing within personal networks;
Family and friends marketing (subject to compliance with applicable laws on family relations and gifts).
6.4. Referral Marketing Tools
Use of personalised referral links;
Use of QR codes in offline and online contexts;
Customised landing pages for marketing campaigns;
UTM parameter tracking and analytics.
Category 7: Specialised Marketing
Marketing activities targeted at specific niches, regions or demographic groups.
7.1. Regional and Local Marketing
Marketing in specific countries or regions;
Local market promotional campaigns;
Regional partnerships with local gaming organisations;
Local language marketing (multilingual marketing).
7.2. Niche Community Marketing
Marketing within crypto and Web3 communities;
Marketing within esports communities;
Marketing within cosplay and gaming culture communities;
Marketing within streaming and content creator communities;
Marketing within specific game genre communities (FPS, MMORPG, MOBA).
7.3. Demographic-Targeted Marketing
Generation Z (Gen Z) targeted marketing campaigns;
Millennial targeted marketing campaigns;
Casual gamer vs hardcore gamer segmented campaigns;
Professional esports market campaigns.
7.4. Platform-Specific Marketing
Mobile-first marketing strategies;
PC gaming-focused marketing;
Console gaming-focused marketing;
Cross-platform marketing strategies.
Category 8: Educational and Onboarding Marketing
Marketing through education, training and User onboarding content.
8.1. Educational Content
Tutorials on the use of the Platform and games;
How-to guides and walkthroughs;
Strategic gameplay guides (FPS strategy, tournament strategy);
Educational video content for new Users.
8.2. Onboarding Marketing
New User onboarding content;
Step-by-step setup guides for the Platform;
Personal mentoring of new Users (1-on-1 onboarding);
Group onboarding sessions and orientation events.
8.3. Q&A and Support
Public Q&A sessions on the Platform;
Community support and answering questions;
FAQ content creation;
Help videos and troubleshooting content.
8.4. Strategic Guides and Walkthroughs
Game-specific strategic guides;
Tournament participation guides;
Drop System optimisation guides for prospective Partners;
Best practices documentation and content.
8.5. Continuous Education
Regular educational content for existing Users;
Advanced gameplay techniques content;
Industry trend analysis and insights;
Esports analysis and performance content.
Note. MANAVA may add new categories, sub-categories and specific activities to the list above from time to time in accordance with the Platform Rules. Partners are encouraged to monitor the Platform Rules for updates and new marketing capabilities.
APPENDIX B — DROP SYSTEM AND ALLIANCE CORE DETAILS
Drop System Tier Structure
The Drop System tier structure is as follows:
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Tier 1 (1st Wave): Maximum allocation 10% of Net Sale Price. Available to all Partners (Basic Tier);
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Tier 2 (2nd Wave): Maximum allocation 5% of Net Sale Price. Active Oracle subscription required;
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Tier 3 (3rd Wave): Maximum allocation 4% of Net Sale Price. Active Oracle subscription required;
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Tier 4 (4th Wave): Maximum allocation 3% of Net Sale Price. Active Oracle subscription required;
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Tier 5 (5th Wave): Maximum allocation 2% of Net Sale Price. Active Oracle subscription required;
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Tier 6 (6th Wave): Maximum allocation 1% of Net Sale Price. Active Oracle subscription required;
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Tier 7 (7th Wave): Maximum allocation 1% of Net Sale Price. Active Oracle subscription required;
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Total Marketing Allocation: up to 26% of Net Sale Price.
Alliance Core Qualification Criteria
Qualification criteria for each Rank are set out below. Each Rank requires satisfaction of all applicable criteria: (a) Cumulative Marketing Performance; (b) Personal Monthly Performance (1st Wave); (c) Monthly Growth; and (d) Verified Independent Marketing Channels (from Rank 3 onward).
Rank 1. Cumulative Marketing Performance: USD 10,000. Personal Monthly Performance (1st Wave): USD 1,000. Monthly Growth: USD 2,000. Independent Marketing Channels: not required.
Rank 2. Cumulative Marketing Performance: USD 50,000. Personal Monthly Performance (1st Wave): USD 2,000. Monthly Growth: USD 5,000. Independent Marketing Channels: not required.
Rank 3. Cumulative Marketing Performance: USD 200,000. Personal Monthly Performance (1st Wave): USD 3,000. Monthly Growth: USD 20,000. Independent Marketing Channels: two (2) Channels each at Rank 1 level.
Rank 4. Cumulative Marketing Performance: USD 500,000. Personal Monthly Performance (1st Wave): USD 3,000. Monthly Growth: USD 50,000. Independent Marketing Channels: two (2) Channels each at Rank 2 level.
Rank 5. Cumulative Marketing Performance: USD 1,000,000. Personal Monthly Performance (1st Wave): USD 5,000. Monthly Growth: USD 100,000. Independent Marketing Channels: two (2) Channels each at Rank 3 level.
Rank 6. Cumulative Marketing Performance: USD 3,000,000. Personal Monthly Performance (1st Wave): USD 5,000. Monthly Growth: USD 200,000. Independent Marketing Channels: three (3) Channels each at Rank 4 level.
Rank 7. Cumulative Marketing Performance: USD 10,000,000. Personal Monthly Performance (1st Wave): USD 10,000. Monthly Growth: USD 500,000. Independent Marketing Channels: four (4) Channels each at Rank 5 level.
Rank 8. Cumulative Marketing Performance: USD 50,000,000. Personal Monthly Performance (1st Wave): USD 20,000. Monthly Growth: USD 2,000,000. Independent Marketing Channels: five (5) Channels each at Rank 6 level.
Rank 9. Cumulative Marketing Performance: USD 200,000,000. Personal Monthly Performance (1st Wave): USD 30,000. Monthly Growth: USD 5,000,000. Independent Marketing Channels: six (6) Channels each at Rank 6 level.
Alliance Core Marketing Allocation: up to 1% Recognition Allocation per Rank, determined by MANAVA at its discretion.
APPENDIX C — MARKETING SLOT PROGRAMME DETAILS
This Appendix sets out the detailed structure of the Marketing Slot Programme, including types of UGC Activities, technical requirements, content requirements, validation criteria, and applicable conditions.
C.1. Types of UGC Activities
The Marketing Slot Programme supports the following types of UGC Activities. The list is non-exhaustive — MANAVA may add new types of UGC Activities from time to time in accordance with the Platform Rules.
C.1.1. Short-Form Video Content
Vertical short-form video content for distribution on social media platforms.
Platforms: TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels.
Technical requirements:
Aspect ratio: 9:16 vertical;
Resolution: minimum 1080×1920 pixels;
Duration: from 15 seconds to 3 minutes;
Format: MP4 (H.264/H.265 codec);
Audio: 48 kHz, stereo, AAC codec;
Frame rate: 30–60 fps.
Content requirements:
Clear presentation of MANAVA branding (logo or text mention);
Compliance with Brand Usage Guidelines (Section 19);
Authenticity — the content must be original UGC content of the Partner;
Compliance with the advertising disclosure rules of the relevant platform;
Absence of unauthorised copyright material (music, images, video footage).
C.1.2. Long-Form Video Content
Long-form horizontal or vertical video content for distribution on YouTube, Twitch and similar platforms.
Platforms: YouTube, Twitch (VODs), Kick (VODs), Facebook Gaming.
Technical requirements:
Aspect ratio: 16:9 horizontal (standard) or 9:16 vertical (for vertical YouTube content);
Resolution: minimum 1920×1080 pixels (Full HD); 4K preferred;
Duration: from 3 minutes to 60 minutes;
Format: MP4 (H.264/H.265 codec);
Audio: 48 kHz, stereo, AAC codec, bitrate ≥ 128 kbps;
Frame rate: 30–60 fps.
Content types:
Gameplay walkthroughs and reviews;
Tutorials on using the Platform and games;
Educational video content;
Tournament coverage and highlights;
Discussion videos and analytical content.
Content requirements:
Clearly presented MANAVA branding (intro, overlay or end-card);
Description with reference to the Platform and reference link;
Tags and SEO optimisation for relevant search queries;
Customised thumbnail with MANAVA branding;
Compliance with the Brand Usage Guidelines.
C.1.3. Social Media Posts
Static or carousel posts on social media platforms.
Platforms: Instagram (feed posts, carousels), Facebook, X (Twitter), LinkedIn, Pinterest, Threads.
Technical requirements:
Aspect ratio: 1:1 (square), 4:5 (portrait), 16:9 (horizontal) depending on the platform;
Resolution: minimum 1080×1080 pixels (for square posts);
Format: JPEG, PNG, GIF (depending on the type);
File size: up to 30 MB.
Content types:
Single image posts with marketing text;
Carousel posts (multi-image, up to 10 images);
Infographics and educational visuals;
Memes (gaming and esports themed);
Animated GIFs and short clips.
Caption and hashtag requirements:
Clear reference to MANAVA in the caption;
Use of official MANAVA hashtags (e.g., #MANAVA, #SWAG, #MANAVAMultiverse);
Reference link or call-to-action;
Compliance with the platform’s advertising disclosure rules.
C.1.4. Written Content
Long-form written marketing content.
Platforms: Personal blog, Medium, Substack, LinkedIn articles, Reddit long-form posts, Quora answers, gaming media.
Content types:
Reviews of the Platform and games;
Tutorial articles;
Comparative analysis vs competitors;
Educational guides;
Industry analysis and opinion articles;
Case studies and personal experience.
Format requirements:
Minimum length: 500 words;
Structure with subheadings (H2, H3);
Inclusion of at least 2–3 visual elements (screenshots, images);
SEO optimisation (meta-description, keyword density);
Reference link to manava.io;
Author bio with disclosure of partnership.
C.1.5. Audio Content
Audio content distributed through podcast platforms and voice channels.
Platforms: Personal podcast (Spotify, Apple Podcasts, Google Podcasts), X Spaces, Clubhouse, Telegram Voice Chats, voice-based Discord channels.
Content types:
Podcast episodes on gaming and esports themes;
Guest appearances on relevant podcasts with mention of MANAVA;
Live audio discussions (X Spaces, voice chats);
Audio reviews and analysis;
Tournament audio commentary (if applicable).
Technical requirements:
Audio quality: minimum 128 kbps, stereo;
Duration: from 10 minutes to 2 hours;
Format: MP3, WAV, AAC;
Clarity of voice (background noise minimised);
Inclusion of MANAVA brand mentions and reference link in the episode description.
C.1.6. Community Engagement
Active engagement with the community on relevant platforms.
Platforms: Discord, Telegram, Reddit (relevant subreddits), gaming forums, dedicated community platforms.
Activity types:
Moderation of MANAVA-themed Discord servers;
Active engagement in relevant gaming subreddits;
Hosting AMAs (Ask Me Anything sessions);
Coordination of community contests and events;
Engagement on gaming forums;
Responding to questions from the community.
Activity standards:
Authenticity and transparency about MANAVA partnership;
Compliance with platform community guidelines;
Constructive contribution to discussions (not spam);
Compliance with applicable consumer protection laws;
No misleading statements about the Platform.
C.1.7. Live Events
Live online or offline events for the promotion of the Platform.
Online events:
Twitch / YouTube / Kick / Facebook Gaming streams;
Webinars and online presentations;
Virtual launch parties and online community events;
Watch parties for esports events;
Live Q&A sessions.
Offline events:
Local gaming meetups and community gatherings;
Presentations at universities and educational institutions;
Events at gaming cafes and internet clubs;
Trade shows and gaming conferences;
Local tournaments and competitions.
Live event requirements:
Minimum duration: 30 minutes (online) / 2 hours (offline);
Promotion of the event in advance with mention of MANAVA;
Documentation of the event (recording, photographs, attendance reports);
Active mention of the Platform during the event;
Distribution of marketing materials (if applicable).
C.1.8. Educational Content
Educational content aimed at the development of the Platform’s User base.
Educational content types:
Step-by-step tutorials for new Users;
Strategic gameplay guides;
Drop System optimisation guides for prospective Partners;
Tournament participation guides;
Educational video series;
Webinar series and educational programmes.
Educational content requirements:
Accuracy of information (verified against current Platform Rules);
Structured presentation (logical sequence of materials);
Practical examples and illustrations;
Inclusion of links to official MANAVA resources;
Periodic updates as the Platform develops.
C.2. Modes of Access to Marketing Slots
C.2.1. Free Booking Mode.
MANAVA may offer Marketing Slots for free booking (without payment) at its discretion.
Booking process:
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The Partner browses available Marketing Slots through the dashboard;
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The Partner selects an available Slot and books it;
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Upon booking, the Slot is reserved exclusively for that Partner for the performance period;
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The Partner performs the UGC Activity within the established timeframe;
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Upon successful validation, compensation is credited to Alliance Balance.
C.2.2. Purchase for NAVA Mode.
Alternatively, MANAVA may offer Marketing Slots for purchase using NAVA from the User’s Game Balance.
Purchase process:
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The Partner browses paid Marketing Slots through the dashboard;
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The Partner selects a Slot and confirms the purchase using NAVA from the Game Balance;
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A closed-loop transaction occurs within the Platform (NAVA is debited from the User’s Game Balance);
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The Partner performs the UGC Activity within the established timeframe;
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Upon successful validation, compensation is credited to Alliance Balance.
C.2.3. Non-Refundability. The acquisition of a Marketing Slot (free or for NAVA) is non-refundable in any circumstances, including in case of failure to perform the UGC Activity, unsuccessful validation, or change of mind by the Partner.
C.3. Validation Process
C.3.1. Submission of Performance.
Upon completion of the UGC Activity, the Partner submits confirmation of performance through the Platform dashboard, including:
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Links to the published content (URLs of social media posts, video content, articles);
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Screenshots demonstrating publication and key metrics;
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Performance metrics (views, engagement, comments) for the relevant period;
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Confirmation of compliance with the technical and content requirements of the Marketing Slot;
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Other documentation requested by MANAVA.
C.3.2. Validation Period. MANAVA undertakes to validate the submitted performance within seven (7) business days from the date of submission.
C.3.3. Validation Criteria. Performance of the UGC Activity is evaluated against the following criteria:
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Compliance with technical requirements — the content meets the specifications of the Marketing Slot (resolution, format, duration, etc.);
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Compliance with content requirements — the content reflects the brief of the Marketing Slot and contains the required MANAVA branding;
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Quality of execution — the content meets professional quality standards (sound quality, visual quality, editing);
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Authenticity — the content is original UGC content of the Partner, and not copied or plagiarised content;
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Genuine reach — publication metrics demonstrate real reach (not artificial views from bots or paid promotion outside the framework of the Marketing Slot);
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Compliance with the Brand Usage Guidelines — use of MANAVA branding complies with the guidelines (Section 19);
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Compliance with advertising legislation — the content complies with FTC/ASA disclosure rules and other applicable advertising regulations;
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Compliance with platform rules — the content complies with the terms of service of the relevant third-party platform (TikTok, Instagram, YouTube, etc.).
C.3.4. Validation Outcomes.
The validation process may result in one of the following outcomes:
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Successful Validation. The performance meets all criteria. The compensation amount is credited to the Partner’s Alliance Balance subject to the Hold Period set out in Section 13.8.
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Conditional Validation. The performance is largely compliant, but minor improvements are required. The Partner is given three (3) business days to make the necessary improvements. After implementation of improvements, the content undergoes re-validation.
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Unsuccessful Validation. The performance does not meet the criteria. The Marketing Slot is deemed used without compensation. No refund is provided (whether for free booking or NAVA-purchased Marketing Slots).
C.3.5. Right of Appeal. The Partner may appeal a validation decision within seven (7) days from the date of receipt of the validation result, by submitting an appeal through the dashboard with supporting evidence. MANAVA shall review the appeal within ten (10) business days. The decision of MANAVA on the appeal is final.
C.4. Compensation Amount
C.4.1. Determination of Amount. The compensation amount for the performance of a Marketing Slot is determined by MANAVA at its discretion based on:
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The complexity of the UGC Activity;
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The estimated reach and quality of the content;
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The strategic value of the relevant marketing channel for MANAVA;
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The state of the corporate marketing budget;
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Other factors as determined by MANAVA in accordance with the Platform Rules.
C.4.2. Disclosure of Amount. The compensation amount for each Marketing Slot is disclosed to the Partner prior to booking or purchase of the Slot. The Partner makes an informed decision about acquiring the Slot in awareness of the relevant compensation amount.
C.4.3. Indicative Amount. The disclosed compensation amount is indicative and reflects the maximum amount payable upon successful validation of performance. In case of conditional or unsuccessful validation, the amount may be adjusted accordingly.
C.4.4. Form of Compensation. Compensation is credited to the Partner’s Alliance Balance in the form of indicative units of account (“$” symbol) in accordance with Section 13. Subsequent payout in USDC is subject to the Hold Period, the minimum payout threshold and other applicable conditions.
C.5. Availability of Marketing Slots
C.5.1. Basic Tier Availability. Marketing Slots are available to all Partners of the Basic Tier (registered Users 18+ without an Oracle subscription).
C.5.2. Professional Tier Availability. Oracle subscribers may have access to additional types of Marketing Slots, including:
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Premium UGC opportunities with higher compensation amounts;
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Exclusive Marketing Slots tied to strategic marketing campaigns;
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Marketing Slots requiring increased professional capabilities;
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Early access to new types of Marketing Slots.
C.5.3. Volume Restrictions. MANAVA may set limits on the number of Marketing Slots that can be booked or purchased by one Partner per calendar month or per other period, in accordance with the Platform Rules.
C.5.4. Geographic Restrictions. Certain Marketing Slots may be available only in specific regions or languages, in accordance with the marketing strategy of MANAVA.
C.6. Quality Standards and Compliance
All UGC Activities performed under Marketing Slots must comply with:
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Brand Usage Guidelines of MANAVA, including rules on the use of the logo, colour scheme and brand voice;
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Applicable advertising legislation — in particular FTC Endorsement Guides (United States), ASA CAP Code (United Kingdom) and equivalent rules of other jurisdictions;
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Applicable consumer protection legislation — protection from misleading advertising, false statements about products;
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Copyright law — prohibition on the use of unauthorised third-party copyrighted material;
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Data protection legislation — GDPR, CCPA and equivalent regulations on the protection of personal data;
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Terms of service of third-party platforms — TikTok, Instagram, YouTube, Twitch and other relevant platforms.
C.6.1. Breaches of Quality Standards. Breach of the quality standards may result in:
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Unsuccessful validation and absence of compensation;
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Suspension of the Partner’s account in the Marketing Slot Programme;
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In case of repeated or serious breaches — termination of the Agreement (Section 24).
APPENDIX D — GLOSSARY OF KEY TERMS
This Appendix provides a consolidated reference of the key terms used throughout this Agreement. The definitions below are summarised for quick reference — the full and binding definitions are set out in Section 1 of this Agreement.
D.1. Programme Structure
“Affiliate Marketing Programme” — MANAVA’s Performance-Based Affiliate Marketing Programme, comprising the Drop System (Section 10), the Alliance Core Recognition Programme (Section 12), and the Marketing Slot Programme (Section 14). Partners participate in the Programme as independent contractors rendering marketing services on a commercial basis.
“Basic Tier” — the level of participation in the Affiliate Marketing Programme available to all registered Users aged 18+ free of charge, automatically upon registration. Includes Tier 1 of the Drop System (10%) and access to the Marketing Slot Programme.
“Professional Tier” — the level of participation available to Partners holding an active Oracle subscription. Provides extended access to Tiers 2–7 of the Drop System, the Alliance Core Recognition Programme, expanded marketing infrastructure and analytical tools.
“Partner” — an individual (18+) or legal entity (agency, game developer, esports organisation, B2B partner) participating in the Affiliate Marketing Programme as an independent contractor.
“Partner Network (Partner Structure)” — the totality of Users introduced to the Platform by the Partner, directly or through the marketing activity of Independent Marketing Channels, organised in a tier-structure for purposes of commission attribution.
“Wave” — a depth level in the Partner Network, commencing with the 1st Wave (the Partner’s direct referrals) and continuing along the structural depth.
“Independent Marketing Channel (Stream)” — a distinct marketing structure within the Partner’s network, formed as a result of the Partner’s marketing activity under one of the Partner’s direct referrals. Each Channel develops independently and reaches its own marketing performance metrics. The Channel is a marketing capability indicator, not a recruitment requirement.
D.2. Drop System
“Drop System” — MANAVA’s performance-based affiliate programme with tier-attribution comprising 7 tiers (Tier 1 — Tier 7) with a total Marketing Allocation of up to 26% of the Net Sale Price of each Qualifying Sale.
“Tier” — a level of marketing commission attribution within the Drop System: Tier 1 (10% — free for all Users 18+), Tier 2 (5%), Tier 3 (4%), Tier 4 (3%), Tier 5 (2%), Tier 6 (1%), Tier 7 (1%) — Tiers 2–7 require an active Oracle subscription.
“Marketing Allocation” — the corporate marketing budget allocation that MANAVA assigns for performance-based compensation of Partners. The total Marketing Allocation in the Drop System is up to 26% of the Net Sale Price.
“Drop Jump” — the mechanism for attribution of marketing commissions in the Professional Tier. If a Partner in the marketing structure fails to maintain an active Oracle subscription, that Partner’s position in the relevant Tier is bypassed, and the corresponding Tier commission is directed to the next active Oracle subscriber located further up the upline chain. Drop Jump is not a penalty, but reflects the design principle that Tiers 2–7 are distributed exclusively among active subscribers of the Professional Tier.
“Qualifying Sale” — an actual sale of a WinPass, Alliance Key, or Oracle subscription to a User on the Platform, generated as a result of the Partner’s marketing activity, and not subject to refund or chargeback.
“Net Sale Price” — the net sale price of a Platform Product after deduction of applicable taxes, refunds, chargebacks and other adjustments. Drop System commissions are calculated based on the Net Sale Price.
D.3. Alliance Core (Recognition Programme)
“Alliance Core” — MANAVA’s Recognition Programme for high-performing Partners, comprising 9 Ranks (Rank 1 — Rank 9). Alliance Core operates as a performance recognition programme, analogous to recognition programmes in legitimate professional partnerships.
“Rank” — the Partner’s level of performance within Alliance Core. The Partner qualifies in one Rank at a time — the highest Rank for which the Partner has met all qualification criteria.
“Recognition Allocation” — the performance recognition mechanism within Alliance Core. MANAVA allocates from its corporate Marketing Fund a discretionary marketing expense directed toward the recognition of high-performing Partners. The size of the Recognition Allocation is determined by MANAVA at its discretion and is not a fixed or guaranteed percentage of any indicator.
“Single Rank Principle” — the principle whereby a Partner qualifies in one Rank at a time. Upon promotion to the next Rank, the Partner automatically vacates the Recognition Allocation of the previous Rank.
“Monthly Qualification” — the principle whereby qualification in a Rank is determined on a monthly basis based on the Partner’s individual marketing performance during the calendar month.
D.4. Platform Products and Subscriptions
“Platform Products” — MANAVA’s products available for purchase by Users, including (without limitation): WinPass, Alliance Key, Oracle subscriptions, direct NAVA purchases, In-game Items, Marketing Slots, and other products that MANAVA may offer from time to time.
“Oracle” — the monthly digital subscription activating the Professional Tier of participation in the Affiliate Marketing Programme. Priced at the equivalent of ten U.S. Dollars (USD 10) per month, payable via NAVA, USDC, fiat through licensed payment partners or other payment methods. Auto-renewal subject to a minimum USD 100 turnover in the 1st Wave of the marketing structure during the monthly period.
“WinPass” — a digital subscription product providing access to specific Platform features for a subscription period (including Tournament Mode and Skill Match) in accordance with the applicable subscription tier and the Platform Rules. WinPass is non-refundable.
“Alliance Key” — a digital subscription product that, during the subscription period, activates the internal game mechanic that increases the User’s NAVA balance through the MANAV Pool. Alliance Key is non-refundable.
“Marketing Slot” — a separate digital product of MANAVA granting the right to perform a specific marketing task (UGC Activity). A Platform Product analogous to WinPass or In-game Items. Available in two modes: Free Booking (without payment) and Purchase for NAVA from the Game Balance.
“UGC Activity” — a user-generated marketing content or activity performed by the Partner under a Marketing Slot. Types of UGC Activities are set out in Appendix C.
D.5. Internal Accounting Units
“NAVA” — the Platform’s closed-loop in-game credit, as defined in MANAVA’s Terms and Conditions. NAVA is not a token, not a cryptocurrency, not electronic money and not a financial instrument. NAVA is used exclusively for in-platform purchases and closed-loop transactions.
“Game Balance” — the User’s NAVA balance within the game ecosystem of the Platform, used for in-game purchases and other closed-loop transactions.
“Alliance Balance” — an internal accounting tool of the Platform reflecting the Partner’s accrued entitlements to compensation for verified marketing services in indicative units of account. Alliance Balance is not USDC, fiat currency, electronic money, or any other monetary value. Alliance Balance is displayed using the indicative “$” symbol or other unit determined by MANAVA. The use of the “$” symbol is exclusively indicative and does not signify USDC, fiat currency, electronic money or custody by MANAVA.
“USDC” — USD Coin, a fully-backed digital currency pegged to the U.S. Dollar. USDC payouts of Alliance Balance to the Partner’s non-custodial wallet are subject to the Hold Period, the minimum payout threshold, validation of marketing services, KYC compliance and other conditions of Section 13.
D.6. Marketing Fund
“Marketing Fund” — MANAVA’s corporate marketing budget. From the Marketing Fund, MANAVA finances marketing expenses, including: Drop System commissions, Alliance Core Recognition Allocation, Marketing Slot compensation, advertising campaigns, partner programmes and other ecosystem development activities.
D.7. Operational Terms
“Platform” — the MANAVA Gaming Ecosystem available through the website https://manava.io, mobile applications (including MANAVA Multiverse and SWAG) and other interfaces provided by MANAVA.
“Platform Rules” — rules, technical requirements, pricing, policies and other operational terms published by MANAVA in respect of the Platform and the Affiliate Marketing Programme. The Platform Rules are an integral part of this Agreement.
“User” — any natural or legal person holding an active account on the Platform.
“Terms and Conditions (T&C)” — MANAVA’s Platform Terms and Conditions, published at https://manava.io/terms_of_use, as amended from time to time.
“Hold Period” — the period during which Partner accrued amounts on Alliance Balance are held by MANAVA prior to becoming available for payout in USDC. The standard Hold Period is 30 calendar days from the date of accrual.
D.8. Legal Status — What Programme Compensation IS NOT
For the avoidance of doubt, the following confirms what programme compensation does NOT constitute:
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Programme compensation is NOT an investment instrument or security;
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Programme compensation is NOT a financial instrument;
-
Programme compensation is NOT a guaranteed income;
-
Programme compensation is NOT a share in MANAVA’s profits or dividend;
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Programme compensation is NOT a distribution of MANAVA’s turnover;
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Programme compensation is NOT a custodial product (MANAVA does not custody Partner funds);
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Programme compensation is NOT electronic money or a payment instrument;
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The Programme is NOT a pyramid scheme — it is a performance-based affiliate marketing programme analogous to standard tier-based affiliate programmes in the e-commerce, hospitality, digital and gaming industries.
D.9. Legal Status — What Programme Compensation IS
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Performance-based commercial compensation for verified marketing services rendered by the Partner as an independent contractor;
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A marketing expense of MANAVA, paid from the corporate Marketing Fund;
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Compensation tied exclusively to actual sales of Platform Products (Qualifying Sales) and verified UGC Activities;
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Recognition of the Partner’s significant commercial contribution to MANAVA’s marketing programme;
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Discretionary marketing compensation paid in accordance with MANAVA’s rules established in the Platform Rules.
Important Note. This glossary is provided for the convenience of Partners. In case of any conflict between the summarised definitions in this Appendix and the full definitions set out in Section 1 of this Agreement, the full definitions in Section 1 shall prevail.
SIGNATURES
ON BEHALF OF MANAVA MULTIVERSE LTD:
Name: Andriy Nyeshev
Title: Director
Date: ____________
Signature: ____________
ON BEHALF OF THE PARTNER:
Name / Identifier: [Filled in upon Partner registration]
Date of Acceptance: [Automatically recorded by the system upon acceptance]
Signature: [Electronic acceptance via the Platform]
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